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Audi Auto Union Type C pedal car

Paying homage to the bygone era of motor racing.
Filed under:  Toys
Comment(s): 24

Audi brings out the Type C again as a pedal car. This Limited-edition collector's item with only 999 cars built spearheads quattro GmbH's line of lifestyle articles.

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A body made from aluminium, handcrafted leather trim and an extraordinary design – the vehicle sends Hubert Waltl, Head of Audi Toolmaking, into a rapture the instant he lays eyes on it: "This car is something really special." And, indeed, the car in front of him is no ordinary car – it's the Auto Union Type C pedal car which AUDI AG has brought onto the market as an absolute first. No other car manufacturer offers a pedal car built so elaborately and to such a high standard.

How did Audi stumble upon this idea? "We needed a highlight for our collection which conveys the brand message and, at the same time, is spectacular enough to find buyers," says Katharina Wicker, Head of Audi design – Lifestyle Articles. And this was how the idea came about to design a pedal car that mirrors the company's heritage at first sight. The Type C Grand Prix racing car provided the ideal blueprint for doing this. The Auto Union Silver Arrow dominated the world of motor racing in 1936, racking up a total of ten Grand Prix victories. Furthermore, the Type C is one of the best-selling heritage models in the range of Audi miniatures. The pedal car will therefore be an exhibition piece for "grown-up" fans too.

The car's execution called for a great deal of technical know-how and creativity. For a start, how large should the pedal car be made? How close should it keep to the original in order to nevertheless demonstrate the quality and workmanship of a true Audi? Which materials are best suited to underlining the Audi brand values of sophistication, progressiveness and sportiness? "The greatest challenge of all was transposing a historical model to a pedal car for children whilst remaining as faithful as possible to the original," reveals Achim Badstübner, director of the Munich design studio that created the first draft designs. Those responsible for the project eventually decided to build the pedal car on a scale of 1:2 to make it large enough to accommodate budding racing drivers up to 1.35 metres tall.

The technical drawings originated in Audi's own tool shop. And in true keeping with the premise "designed by Audi, produced by Audi", special tools and jigs were purpose-designed for the pedal car's manufacture in the Audi tool shop too. The pedal car is made up of over 900 individual parts. It features a hydraulic dual-disc brake and its speed is controlled via the seven-speed hub gear with back-pedalling brake function. Further technical highlights include the aluminium space frame and the body made from aluminium panelling which, just like on the full-size Audi models, symbolise the brand's expertise in the field of lightweight design. The seats, framing and steering wheel have been upholstered in leather by a bag-maker, as in the Audi TT, while the elegant spoke wheels have been custom-made. And because this pedal car seeks to replicate many different aspects of the racing car on which it is modelled, the steering wheel can be removed to make getting in and out easier, just as on the original.

The prototype of the pedal car was unveiled to the public for the first time at the Paris Motor Show in autumn 2006. Visitors to the show were instantly enthralled. "Lots of people even wanted to buy the exhibition model there and then!" recalls Katharina Wicker.

This pedal car, which is limited to a run of 999 models and is far more than just an exclusive collector's item, was an absolute joy to work on for all involved in the project. "It took me straight back to my childhood days. And I wasn't the only one to be seized by that play instinct again," says a delighted Hubert Waltl, Head of Audi Toolmaking. And Achim Badstübner is equally thrilled about the project's success: "Everyone put their heart and soul into this pedal car. And that is something we are all very proud of."

The pedal car can be ordered from the Audi importer for the specific country, who will also be able to provide details regarding the respective price.

(source: Audi)

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autounion logo

Audi Auto Union logo.

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steve snydeer3406 days ago

The photo showing the steering wheel and instruements should have been focused between the instruements and and the steering wheel which, with greater depth of field (focus), would have shown both in sharp definition.

3330 days ago

I thorougly enjoyed this article and wasn't aware of this model. Time to visit Audi and get some more info. The cost has gotten my curiousity going. Thanks for the article,


3306 days ago

Wow! This is one heck of a pedal car. I guess with the economy being what it is, this may be the only way some people will be able to afford a new Audi.

Any child would be lucky to become the proud owner of this kids vehicle.

Thanks for sharing this. I had not seen or known about this pedal car.


rhobbhy3115 days ago

nice car..classic but elegant.

2982 days ago

Thanks for sharing :)

GO2976 days ago

i like to stay here with the articles

2966 days ago

Wow, I just love the styling. From the wire spoked wheels to the leather wrapped steering wheel, this car is sleek and exotic. Great article.

tomy2951 days ago

looks good! So, "where can i buy one of these porsche pedal cars from"?

Wood trim2928 days ago

I am speachless! This is a masterpiece of kid toys! I am not sure that this is affordable, but i would get that for my girl. But probably she would not even get it all...
It's a kid toy for grown-ups.

stick2844 days ago


2844 days ago

it's so cool.

2844 days ago

it's so strange.

chai2844 days ago

That's on cool car with nice features, design and parts included in it. truly a masterpiece.

yadu2732 days ago

Your post is really good providing good information. I liked it and enjoyed reading it. Keep sharing such important posts.

sandy2597 days ago

Excellent job.

Remy2350 days ago

Nice post keep up with this good work. Very Nice Blog. Thank you very much for this.

y32262 days ago

Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work.

delia2066 days ago

My brother recommended I might like this blog. He was entirely right.
This post truly made my day. You cann't imagine just how much time I had spent for this info! Thanks!

Maude2022 days ago

Pretty great post.

Frank1965 days ago

whoah this blog is fantastic i love reading your posts. Keep up the great work! You recognize, a lot of individuals are hunting around for this information, you can aid them greatly.

Rose1964 days ago

It's a nice article. Thank you

Ricky1964 days ago

Audi is my favorite brand. Recently I am very crazy about cars and brands. Whenever I saw Audi, I fell in love with it. It’s like a pretty girl. Thanks for the description; I really loved to read something about Audi. I would be able to learn a lot from your post.

Willie1894 days ago

Hi there, I enjoy reading all of your article. I wanted to write a little comment to support you.

Jack697 days ago

if I remember correctly $12,000.......



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