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Mini box campaign

Filed under:  Brand Related | Marketing
 
Comment(s): 2
 
 

The familiar "day after Christmas" street scene gave birth to Mini's "Box" campaign, where we all see the the easily recognizable scene of thrown out trees next to the cardboard boxes our presents came in.


mini box 4

Mini box street campaign.

The life-size Mini boxes among the refuse is the creation of a campaign by of Amsterdam showcasing how Mini falls into the category of affordable presents.

The Mini package was a real eye-cathcher, with the public immediately embracing it, and as everyone took countless pictures and videos, it created a YouTube sensation, with over 107,661 views in just the first six days.

(source: Ubachs Wisbrun JWT)


mini box 1

Mini box street campaign.

mini box 2

Mini box street campaign.

mini box 3

Mini box street campaign.

ubachswisbrun logo

Ubachs Wisbrun JWT logo.

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Mini logo.

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