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Alfa Romeo Alfasud : 1967

Filed under:  Cars
Comment(s): 3

Some of you may have heard of Italdesign, but did you know that the Alfasud sedan, which became a milestone in the Italian automotive industry, was the reason it was founded? This car was also the reason the Alfa Romeo plant in Pomigliano d'Arco was built.

alfa romeo alfasud 67 03.png

1967 Alfa Romeo Alfasud.

In 1967 and in agreement with IRI and Italian government (which, at the time, controlled Alfa Romeo), the president of the Milan firm Giuseppe Luraghi, launched the project that was to see the construction of a new plant in southern Italy.

Alfa was motivated to build a mid-displacement sedan capable of filling out the lower end of the range of cars already manufactured in the north. The State was motivated to build a factory with a production rate of almost 1,000 cars per day that could offer a vast enough quantity of jobs in both the car factory itself and the ancillary manufacturing sector to bring economic relief to a vast under developed area: is the Alfasud project.

This is Italdesign's first commitment, the company was founded in February 1968. Engineer Rudolf Hruska's brief was aimed to realize a car with outstanding qualities of compactness, structural strength, roominess and aerodynamic drag, qualities that made this model so lasting: in its 12 years of production it sold almost a million of units.

Hruska's philosophy will sign Giugiaro's future works: internal roominess will be one of the topics of his career.

(source: Italdesign)

alfa romeo alfasud 67 01.png

1967 Alfa Romeo Alfasud.

alfa romeo alfasud 67 02.png

1967 Alfa Romeo Alfasud.

alfa romeo alfasud 67 05.png

1967 Alfa Romeo Alfasud.

alfa romeo alfasud 67 04.png

1967 Alfa Romeo Alfasud.

alfa romeo scritp logotype 1

Alfa Romeo logotype.

  Official site.
Chris1316 days ago

In 1979 when I moved to Europe my first car was an old Alfasud.
It was dead simple easy to work which was fortunate because it seemed to need to be fiddled with often.
But the most interesting thing, was when they were constructed the unions were often going on strike so it became well known that if your alfa was constructed during a strike it was not very desirable as the victims were often left for long periods of time without any paint or rust protection.
This proved to be true as there were an inordinate amount of rusting alfas on the streets where I lived.
For all it's problems it did make a 3 month trip from southern Germany through Italy over to Greece and back to Germany with only minor problems.

Ivin1307 days ago

My dad had an Alpha when he was a teen. My first car was a Fiat 125 '86 model.

skylo1298 days ago

I had a Renualt that had the same look but for the life of me I can not remember the model.

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