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Micro

Switzerland
Filed under:  Companies
 
Comment(s): 0
 
 

Wim Ouboter is the founder of Micro Mobility Systems and he invented the very first kickboard in 1997.

micro logo

Micro logo.

he produced the two wheeled Micro Scooter as a variation on this theme innovation which exploded on the market in the year 2000 like a bombshell. Every day, more than 80’000 Micro Scooters were sold worldwide.

The inevitable happened, and soon the market was flooded with copies of the Micro Scooter and Kickboard. This led to a complete market collapse due to the price pressure caused by cheap imitations. "It was more important to look to the future and concentrate on the rigorous further development of our products." This ambition has paid off, as Micro is today once again the unchallenged market leader with representation in 80 countries around the world.

In the last couple of years, Micro has made a lasting impact on the development of urban mobility, with revolutionary innovations like the Micro Luggage, a suitcase with a folding Kickboard or the emicro one, probably the lightest electric scooter on the market.

The latest coup is the Microlino, the mini-car that represents Ouboter’s vision of a better urban lifestyle.

(source: Micro)

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