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MINI returns to its roots

Filed under:  Brand Related
 
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December 5, 2008.
MINI United 2009 to Take Place in Silverstone, United Kingdom, in May of 2009.

After Misano, Italy, and Zandvoort, Netherlands, MINI is moving the celebration for its third MINI United Festival to the land of its birth. Silverstone, United Kingdom, with its legendary racetrack, will play host to the largest MINI fan event ever from May 22-24, 2009, marking the brand’s 50th birthday in grand style.

MINI enthusiasts, many of whom will be driving their own cars from countries all over the world, can look forward to a weekend full of MINI’s on display, motorsport action and musical performances. Other festival highlights will include stunt driving demonstrations, go-karting, a lounge area with DJs, and an exhibition of key products and milestones of MINI’s storied history.

The International Race Series, MINI CHALLENGE, will also be part of the festival, racing its third and fourth heats before an international audience. Additionally, the Mini Seven Racing Club will present a race with 50 classic Mini race cars, and festival goers will have an opportunity to take to the track in their MINI’s either alone or with a MINI CHALLENGE driver.

MINI United will feature food, drink and fun for MINI lovers of all ages, including a special Kids’ Area with activities ranging from Bobby-Car racing to climbing to face-painting.

US MINI Drivers will find more information about MINI United 2009 on the website early in 2009.

(source: MINI)


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