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Audi 2009 February Sales

A 25.4 percent decrease.
Filed under:  Brand Related
 
Comment(s): 1
 
 

March 3, 2009.
Audi today announced sales for the month of February totaling 4,653 units sold, a decrease from February sales in 2008. Audi predicts an increase in its share of the U.S. luxury vehicle market when all February 2009 sales are reported compared to year-earlier results. This increase continues a consistent climb by Audi in market share over the course of last year and again this January.

The Audi A5 continued to post increases over last year. The A5 recorded 494 units sold in February 2009, an increase of 28.6% over the previous February. Coupled with January sales, the Audi A5 is outselling its 2008 pace by 51.1% with 1,097 units sold this year to date.

“While the global outlook is challenging, we feel well-prepared and our focus is to catch the attention of consumers who are in the market for new or pre-owned vehicles,” said Johan de Nysschen, President, Audi of America. “The fact that we’ve gained market share nearly every month over the past year is an indication that our messages of efficiency, design and innovation are connecting with consumers.”

Audi Certified Pre-Owned (CPO) sales maintained solid numbers regardless of the difficult market. Audi recorded 2,467 CPO units sold this February.

(source: Audi)


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